As anyone in the health and wellness industry can attest, there has been a lot of buzz lately about private label supplements.
There have been exciting new developments in this arena in recent times, with exponentially more interest in these products than even just a year ago.
Private label supplements are being created in far higher numbers by vitamin and supplement manufacturers than ever before as the demand continues to rise.
Is your nutrition or supplement business ready to make the most of this growing consumer interest and demand?The following are eight of the top trends that have taken on momentum in the private label supplements arena in 2017 thus far:
1. Nootropic Supplements for Optimal Brain Health and Functioning
The nootropics trend is ramping up and continuing to grow in 2017, with busy consumers looking for ways to stay focused throughout their day.
Choline, 5-HTP, Noopept, Piracetam and Aniracetam are just a few examples, but there will be literally hundreds of nootropics and brain vitamins available in 2017.
Private label supplements for brain health bring consumers the added peace of mind that the brain vitamins they are taking are sourced from the best ingredients available.
2. A Surge in Interest in Probiotics and Digestive Health
Most people have been aware of the benefits of healthy bacteria in yogurt cultures for decades, but probiotics has come a long way from there.
Probiotic supplements are now filling this need. The health of the gut microbiome has been linked with immune system health, digestion and a range of other bodily functions.
Interest in probiotics in 2017 is expected to be around 10 times what it was five years ago.
However, a focus on digestive health in general is also expanding, with emphasis on getting more fiber.
Key enzymes and bitters can help to boost bile, ease gas, reduce bloating, relieve heartburn and generally make digestion easier and more effective.
3. New Labeling Guidelines for Sweeteners
The labeling requirement to indicate “added sugar” in products is fueling interest in more natural sweetener choices like stevia and sucralose.
By contrast, the use of saccharin and aspartame is down.
The focus on added sugars will raise consumer awareness and lead to even lower sugar consumption this year.
Look for added or artificial sweeteners in supplements to fall dramatically or disappear this year.
4. Alternative (and Much Better) Forms of Nutrient Delivery
Look for new formats in supplements and vitamins as well.
Gone are many of the large, unwieldy tablets and capsules. Delivery going forward will be sleeker and more efficient, from smaller pills too easy to take liquids, tinctures and sprays, as well as powders that dissolve quickly and efficiently.
5. Clean Ingredients in Private Label Nutraceuticals
In recent past years, the push towards private label nutraceuticals took center stage.
Look for products that use more ethical sourcing, minimal binders and excipients, and higher quality ingredients than ever before.
Adaptogens are powerful botanicals that can help to bust stress and boost mental and physical
Some examples include ginseng, maca, eleuthero, ashwagandha, schisandra, amalaki, moringa and rhodiola.
Users love that they are and bring some elements of Ayurvedic medicine into their supplement regimen.
7. Vitamins and Supplements for Better Vision
With technology use higher than ever before and continuing to rise, people are spending more time than ever in front of screens and monitors.
These countless hours are affecting our vision and eye health in a number of negative ways.
Because of this, supplement products that contain nutrients for eye and vision health will be more in demand than ever before.
The carotenoids lutein and zeaxanthin are particularly important, so look for an increase in demand for these vitamins and others that are supportive to eye health.
8. Cannabidiol (CBD)
With marijuana being legal for both recreational and medical use in more U.S. states than ever before, interest and awareness about the health properties of the compounds contained in this plant are growing rapidly.
Cannabidiol is non-psychoactive and has shown promise in a range of health areas, including combating seizures and even fighting cancer.
Many health-minded consumers will be looking for versions of these CBD products.
Is your business making efforts to stay on top of trends in the supplements space? It’s a growing area showing no signs of slowing down as 2017 progresses.