White Label Supplements are an answer to an unasked question by consumers — Where can I find quality, emerging innovation, and unique nutrients that address my health concerns? The answer to that question is private brands of supplements where consumers find custom blends of nutrients without the added negatives of questionable fillers from brands that might be too large to care.
The Rise of White Label Supplements
In 2015 the sale of organic consumables sky-rocketed. The report, which comes from the US Organic Trade Associations points out that the massive growth in 2015 might have been greater if supply had kept up with demand.
The supplement industry has overcome many of the supply challenges, and consumers are finding organic products to be consistently on shelves.
These stats and changes spell out "opportunity" for stores that feature private label supplements. The opportunity also extends to those who manufacture and brand private label supplements.
As consumers become more engaged in their health and the healthy choices available to them, they seek out and buy products that mesh with their lifestyle.
Price is not the foremost selling point as people are more willing to spend more to buy better quality or unique blends of supplements that target their health concerns.
How Technology is Helping
For the longest time, supplement manufacturers followed an almost predetermined route. Every line was standardized to include the essential and mundane — Multivitamins, Vitamin C, D, B, etc.
The differences between brands were slightly noticeable until private brands began to add products that were outside of the norm. Those products addressed the increase in consumer concerns both personal and generalized.
Technology also plays a part in helping the private label sector of supplements expand. In the coming years, consumer satisfaction will become the heaviest factor between competing brands.
 That is something that private label brands already have going for them. Technology plays a huge role in how consumers communicate with brands. That is a key part of the equation for success among supplement manufacturers. Customers are more engaged.
They ask more questions and expect better answers. They read more before they buy and they actively seek out the negative such as FDA complaints, investigations, etc.
Consumers not only want to know more, but they are also vocal about feedback - both positive and negative. Consumer feedback impacts brand and brand loyalty.
Consumer Concerns Are Driving Changes
Healthy concerns are just one of the issues that supplement consumers have. Many are looking outside of the product and at a bigger picture. Concerns about packaging, recyclability, environmental impact are big topics among health consumers. The lesson here is that it is not just the supplement that matters.
In a market where competition can become fierce, big picture items play a deciding factor about which brand of supplement a consumer chooses.
That is a huge benefit for private label manufacturers. Smaller brands have more flexibility in choosing suppliers, packaging, and to address issues that concern consumers.
Private Label Offer Unique Selling Points
The big deal about private label products is that they are not available everywhere.
What that means for retailers is that a quality private label product keeps your customers returning to your store for more of that product.
That also means that those customers are more likely to buy other products while they are there. That is one of the biggest upselling points that private label products offer retailers.
Why Choose Private Label Products
Private label products matter to consumers.
Whether you are talking about the quality of the product or the uniqueness of its contents supplements of private label brands, sell, and they sell well because they address the needs and concerns of their target markets.
Also, consumers look past price to acquire better quality, organics, environmentally responsibility, and to support smaller brands that mirror their political, economic, and environmental positions.
The real question for retailers is can you afford not to have private label supplements on your shelves?
While the answer to that question is subjective, it is almost no. Retailers need private label products because they drive consumer spending within health and nutrition markets.
Are you ready to add a white label supplement to your shelves?