Starting a supplement company can be a very rewarding experience, but it also is definitely a lot of work. You can start out small and easily by starting out from home.
With advances in technology nowadays you can start a supplement company without a physical address or physical store and storage space. The true success all comes down to the marketing and distribution of your supplements and the quality of customer service that you offer to your clients. All of this plus making that profit margin. Getting all these aspects together is hard work but it can be done with the help of the right private label supplement supplier.
What Supplements Should you Sell from Home?
The first thing you want to do when you are considering selling supplements from home is to identify a product that is in-demand and valuable.
This should be the type of product that is currently not flooding the market. You want to choose something that will easily provide value to consumers so that they will gravitate to your brand and your product.
Another way you can identify what to sell is to look at the population in your local vicinity.
This may not be your primary market since online sales are most common these days but it can be a good secondary market.
Example, are there more elderly people in your area than there are young gym-goers?
In that scenario you could be focused on selling a supplement for the elderly within your city. This product would just be for this niche market and you could have a product that would be better suited for selling online. In the same way if your local area has a lot of gym focused and health conscious young people then you know that you could sell supplements geared to their needs locally.
If you are planning on selling online then you need to do research to see what is commonly sold online and what the best options are for successfully selling online. You will have a larger target market when you opt to sell your products online as you will be able to sell outside of your geographical location. That can be a huge plus, and something to consider carefully.
Find your Target Market
After you have identified the supplement you want to take to market your next step will be to identify your market and then to define it. Identifying and defining your market means you have to identify the customers that you target. You have to be accurate at this or else you will fall into trouble later on when it comes down to selling time. Here are some tips for properly defining your target market:
- Who are the customers you are targeting?
- What are the shared characteristics of persons you are targeting?
- Why do your target customers need your product?
- What are the needs that the product will fill for your target customer?
- Will the product meet the target markets specific needs?
- What are the potential obstacles that may be between you and your target market?
- How will you be able to overcome any obstacles that you meet upon?
- Where do your target customers typically shop?
- Will you be able to sell to your target customers from home?
- How do the people in my target market get information about supplement products?
- Will I be able to distribute information to them via the same channels that they already use?
When you have all the answers to the above questions you will have your target market defined and can move forward with your plans of selling supplements from home. If you can’t find all the answers to the above questions you can do customer surveys with type form or other online survey tools.
Look into the Competition
Now the next step is for you to look into the competition. You have to set yourself apart from your competition, only then will your business be successful. Knowing your competition will ensure that you can show your target market how your product or company offers something that the other brands don’t. Things to analyze when it comes to knowing your competition include;
- Their price – note their overall prices as well as per ounce or per pill prices.
- Their target market – Who are the customers that they sell to?
- Their marketing – How do they reach their target market?
- Their claims – What do they claim that their product does and what are the disclaimers that are found on their product labels.
When you have analyzed all the above pointers of your competition you can now find ways in which you can distinguish your brand and your product from other brands. If you can afford to make a profit while selling your product at a slightly lower price – that is one way to set yourself apart from the competition. You don’t want to go too low with your price though or else consumers will start to question the quality of your product.
When you look at their target market you can find some consumers that got overlooked. These are consumers that you want to include in your target market.
As it relates to marketing – get a method of marketing that captures your target audience in a different way than that of your competitor.
When it comes down to value claims you can boost your product appeal by making claims that similar products cannot. You may be able to get a certification that your competitors don’t have which will make your product stand out. You may be able to provide your product without a disclaimer that your competitor has on their product label or may be able to exclude an ingredient that is not essential to the supplement.
If you are looking for a way to make money working from home or want to become an entrepreneur starting off small at home the supplement industry can offer you with the solution that you need. Supplements are in high demand as consumers are now more health aware and want to ensure that they are living better and longer lives.
If you opt to sell supplements from home you won’t need a lot of startup capital. Nutritional companies offering private label supplements like us here at StockNutra provide you with the supplement you need manufactured, bottled, branded and ready for the customer. You never need to have physical inventory in your home unless you want it that way.
Doing your research ahead of deciding what supplement to bring to market is the most important step in this process. Once you have decided what supplement you want to take to market, just give us a ring and we will help you make your dream of selling supplements from home a reality.
Obtaining Your Business License
Now that you know that selling supplements from home is doable and have all the steps necessary to successfully do so, your next step is to register your business if you haven’t already done so. You will need a business license and will need to decide how you plan to sell your products to determine what type of license you need to sell supplements.
To find out what you need to register your business you should consider contacting the local City Clerk in your area. They will give you all the information you need to get started and to complete the business registration process.