The sports nutrition market is surging, bringing with it demand for supplement manufacturers. Is your business ready to meet this demand and opportunity?
It is projected to be a $45+ billion dollar industryby the year 2022, according to Zion Market Research.
Their recent report from January 2017 noted that this market already accounts for well over $28 billion. In just five more years, that number is expected to grow substantially.
Sports nutrition covers vitamins and supplements that provide essential nutrients to persons in the sports and fitness realm.
It also covers organic substances containing key proteins, carbohydrates and fats that allow athletes to perform at higher levels and with better recovery rates.
Interest in Fitness and Nutrition Stronger
Than Ever Worldwide
However, the trend in the demand for sports nutrition products is uniquely fueled by more mainstream athletes and fitness enthusiasts.
Sports nutrition products aren’t just for elite professional athletes; they are for anyone who strives to lead an active lifestyle, which accounts for a growing segment of the population.
Tim Mantel of the GNC company is one of many experts who see a drive toward “clean eating” that’s fueling the supplement industry right now.
As consumers become more health-minded, they are less likely to settle for non-organic or overly-processed options.
Many are seeking vegan options for their sports nutrition needs as well.
Established companies may create a sub-brand within their main brand to help meet this growing demand.
While harder-core athletes will always have more specialized and more intense demands, the greater mainstream market is what’s fueling growth in the sports nutrition private label space.
Why this surge? Experts believe it’s largely due to increases in public awareness about the value of staying fit and healthy.
Fitness is essential to overall health, and taking vitamins and supplements can help to enhance both performance and results.
The Right Sports Nutrition Manufacturer is Key to Success
In terms of location, North America is expected to make the biggest leaps in intake of these performance-enhancing products; however, consumers in Europe and Asia are also showing a growing interest in sports and fitness supplements and embracing a more fit and healthy lifestyle generally.
For companies on the cutting edge of sports nutrition a private label product can be the ideal solution for meeting this demand.
If you’re considering making this type of move in your business, there are some key questions you should be asking when assessing sports nutrition private label manufacturers:
1. What is the Process for Creating a Custom Sports Nutrition Formula?
When creating your own sports nutrition product, you’ll want to know the steps involved in the process.
What’s required of you, and what will the manufacturer take care of?
Will the company assist you with formulation of the product as well as testing the final result?
Get clear on what they will be bringing to the table so that you can be sure your requirements will be met.
2. What Is the Minimum Order Quantity?
Some sports nutrition manufacturers only offer discounts on very large quantities. You may be penalized pricewise if an order falls below this threshold.
Be sure you are clear on pricing and minimum orders to receive price breaks, and their minimum order amounts in general.
3. Find Out Typical Turnaround Times
There are a number of factors that can affect manufacturing and delivery times. Find out what you will be able to expect from the manufacturer so that you can place orders accordingly.
4. Are There Any Hidden Fees or Charges?
Verify that there will be no added “surprise” costs to the amount you will be quoted. Make a note if the supplier is honest and transparent about revealing such fees, or if they are less than forthright about it. If you have to pry to get this information, this is a major red flag.
5. How is Ingredient Quality Ensured?
The best vitamins and supplements begin with high quality ingredients. From where will your product components be sourced? Verify that you approve of all ingredients they will be using and that they meet current industry standards.
6. Do You Provide Warehousing or Dropshipping Services?
If you require services like storage or direct shipping to consumers, verify that the company offers them as well as what the cost will be to use them.
7. How Can I Request Assistance?
Find out the process for requesting help with your orders and how to get your questions answered.
Look for signs that the company places a premium on customer service and will be easy to work with.
Communication is key to success in every business relationship.
When choosing a private label manufacturer, experience, quality, communication and trust are key.
Use these seven points as a guide for connecting with the ideal sports nutrition private label manufacturer and maximize your reach in this rapidly growing area.