Nutraceutical Knowledge

White Label Whey Protein Powder: Easy Launch of a Quality Product

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The Power of White Label Whey Protein

White label protein or private label protein products are not new to the retail sector. In fact, grocery stores have been selling white label products at increasingly successful rates for decades.

One of the biggest perks of a white label product is that it is often much less expensive than a name-brand product, even if the quality is similar.

That is the power behind white label whey protein powder.

In fact, the process is easy, and labs will often make white label products in smaller batches making this an easy business model to launch. Here's more on that process. 

Main Benefits

Going the white label route for your whey protein powder product makes a lot of sense. In fact, it can make a lot of dollars. 

  • Most white label supplements are already made which means that you do not have to deal all of the research into creating the perfect recipe or the headaches of compliance. 
  • White label products are also easy solutions for addressing the pain points of your customer base. So long as you are informed about what problem your consumers are trying to remedy, you can apply a white label product as a solution. 
  • The hard work is already done, and white label products pass the benefit onto you. You no longer have to drop a significant portion of your budget into developing a unique recipe or on the development of a product. You are simply stepping into that process after someone else has done most of the work for you. 
  • You are saving all of the labor that you would spend on developing a brand and product which gives you more time to focus on developing your business rather than your product. 

Consumers want whey protein, but they are not always willing to pay top dollar for specialized brands or formula. Their pain point is price, especially when similar products exist at lower prices.

The white label process is an easy way to address the pain point of consumers because it gives you the opportunity to place a high-quality product on local shelves without the huge price tag. 

Proof The Demand is Present

Whey protein is the preferred protein source for anyone who wants to add muscle.white label whey protein powder blog image 3.jpg

This is because whey protein is rich in amino acids, such as leucine, that make it easier for your body to absorb and use protein.

Body builders need amino acids such as leucine to help their muscles recover from the stress of heavy workouts. Whey protein is a "fast" protein source for the body.

It absorbs quickly, thanks to the branched amino acids. Fast absorption means that the cells have access to the protein and amino acids quickly. 

 A Perfect Solution to Market Demand

There are other benefits beyond the fast absorption of whey protein by the body, such as being a complete building block for muscle cell repair and the creation of new lean muscle cells. 

Whey is also associated with appetite suppression meaning that if your goal is to lose weight or body fat, then whey protein can help reduce the cravings that lead to binge eating.

Whey helps to regulate blood-sugar levels so that it remains level rather than spiking and dropping.  A drop in blood-sugar signals our brain to tell our stomach that we are hungry.

All of these benefits touch consumer pain points. They are why white label whey protein powder is a solid venture.  

Are you considering entering the supplement market?

The opportunity is growing. For the past decade, the herbal and dietary supplement industry continues to grow. It is an industry that in 2014 produced $6.4 billion in sales. 

Most Effective Sales Tactics

Now that you understand why whey protein is a good venture as a white label product, the question is how to sell your white label whey protein powder.

The answer to that question is fairly easy and straightforward. 

Like any new business venture, the challenge is to take your idea and turn it into a profitable reality. That is exactly where you start — with an idea. white label protein powder blog image 2.jpg

The Idea — An idea is a good place to start, but not ever idea is worthy of a business venture.

Good ideas solve problems. In fact, the problem-solving solution is what makes an idea sellable.

What is the problem that you want to solve?

With white label whey protein powder, the problem-solving include:

  • How do I provide a cheaper, but high-quality protein product that fits the health and weight loss market? 
  • Can I find a product that does not require a huge investment to get started in the protein powder market?
  • Can I use a generic product with my label to avoid the huge cost of product development and still have a viable product?

The answer to these problems is a white label whey protein product. So, step one of the endeavor is done. 

Know the Market — Another question that people have is, "how will I know if my product will fit the market?"

That problem is solved by doing market research.

Your goal is to not only name your competitors but to know them and their product intimately. How else will you effectively compete with them?

Focus on:

  • Understanding the size of your market
  • The consumer spending within this market
  • Consumer complaints about products within the market

Ask yourself if your product adds to the problems or if it solves them. As you do, you will complete the second step in starting your whey protein powder business. 

Find a Quality Supplier — If your idea solves a problem and fits into the market, then the next thing on your to-do list is to find a supplier that can put your idea into production.

Your goal is to find a supplier who has a product that fits your needs. Not every protein powder supplier will have a product that does that. Shop carefully.

You want to focus on your business model. In so doing, make a list of what you need from the supplier. It should look something like:

  • Do they offer white label products?
  • What is the minimum order size that they handle?
  • Is there a price break that occurs due to volume ordering?
  • What is included in the price? 

Your only goal at this point is to narrow down the field of potential suppliers until you find one that is ideal. 

Starting Your Brand 

Branding is all about taking steps to fit your product into it's market.white label whey protein blog image 4

This is achieved by following the steps of the sales funnel.

Those include:

  • Building awareness of your brand and product
  • Providing more information to customers as their interest deepens
  • Answering questions and providing deeper information as your potential customers begin to compare products
  • Sell your product and follow up with quality customer service 

A good tip is to use a story that helps customers relate to your brand. The story is about why you are in business and includes what you hope to achieve.

Remember that consumers pick products for reasons other than just price. Many will pay more for something that matches their environmental lifestyle, etc. 

Once you have built brand awareness, the next step is to launch your brand and sell your products. Congratulations, you're in the whey protein business. 

Private label whey protein powder is a viable market. Not only is it a preferred protein for many consumers within the herbal and health market there is a huge demand for it when it is branded behind a quality company. StockNutra offers a private label whey protein with probiotics infused in the blend. With many different serving size options and bottle customization you can mold this product to be with your existing line of sports supplements! 

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